Brand Identity Guide
1. Type
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@$%&()*
Asap Bold - Google Fonts
Primary display face. To be used for large type.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@$%&()*
Asap Regular - Google Fonts
Secondary face. To be used for data and descriptive needs.
2. Palette
C0 M55 Y65 K12
R224 G100 B79
#E0644F
Terracota
C0 M0 Y0 K100
R0 G0 B0
#FFFFFF
White
C0 M0 Y0 K76
R62 G62 B62
#3E3E3E
Mine Shaft
3. Weights
dev
Asap Bold - 700
anooga
Asap Regular Italic - 300
4. Structure
Default - Long Form
5. Short Form
Monogram
Emblem
Monogram Reverse
5. Asset Downloads
